Boosting Tourism Development Through Intellectual Property.
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP...
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| Formato: | Libro |
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World Intellectual Property Organization
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes.. |
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