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Boosting Tourism Development Through Intellectual Property.

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP...

Full description

Main Authors: World Intellectual Property Organization, World Tourism Organization
Format: Book
Published: World Intellectual Property Organization 2021
Subjects:
Intellectual property
Trademarks
Tourism
Branding (Marketing)
Online Access:View this record in EBSCOhost
Summary:This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes..