The Zagat Effect.

Comments on the self-published survey of local establishments around the world by Tim and Nina Zagat. Features of the survey; Impact of the survey to restaurants and other establishments; Areas of the survey which are unnecessary or not effectively represented; Suggestions for further development o...

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Detalles Bibliográficos
Publicado en:	Commentary Vol. 110; no. 4; pp. 47 - 51
Autor principal:	Shaw, Steven A.
Formato:	Artículo
Publicado:	Commentary, Inc. Nov2000
Materias:	Surveys Zagat, Nina Zagat, Tim Restaurants
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Comments on the self-published survey of local establishments around the world by Tim and Nina Zagat. Features of the survey; Impact of the survey to restaurants and other establishments; Areas of the survey which are unnecessary or not effectively represented; Suggestions for further development of survey presentation.