Our Sentiments, Exactly.

The article discusses sentiment analysis algorithms used to identify and assess opinions found online as well as to create computational models of human opinion. Customer opinions have become a type of virtual currency that can make or break the products made by companies, the author states. Also kn...

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Bibliographic Details
Published in:Communications of the ACM Vol. 52; no. 4; pp. 14 - 16
Main Author: Wright, Alex
Format: Article
Published: Association for Computing Machinery Apr2009
Subjects:
Online Access:View this record in EBSCOhost
Description
Summary:The article discusses sentiment analysis algorithms used to identify and assess opinions found online as well as to create computational models of human opinion. Customer opinions have become a type of virtual currency that can make or break the products made by companies, the author states. Also known as opinion mining or subjectivity analysis, sentiment analysis allows for written expressions of subjective mental states. Other topics include comprehending the subtleties of human language and expression of opinion disguised as a statement of fact.