Place Branding and Marketing From a Policy Perspective : Building Effective Strategies for Places

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners'concerns and to overlook policy and political conte...

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Bibliographic Details

Main Authors:	Vincent Mabillard, Martial Pasquier, Renaud Vuignier
Format:	Book
Published:	Routledge 2023
Subjects:	Branding (Marketing) Place marketing > Management Marketing > Management
Online Access:	View this record in EBSCOhost