Place Branding and Marketing From a Policy Perspective : Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners'concerns and to overlook policy and political conte...
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| Formato: | Libro |
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Routledge
2023
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| Acceso en línea: | Ver este registro en EBSCOhost |