By Its Cover.

The article discusses the profusion of extremely long titles on nonfiction books published in the early 21st century, such as "Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want to Kill Talk Radio, the Do-Nothing Congress, Companies That Help Iran, and Washington Lobbyi...

Full description

Bibliographic Details
Published in:	Columbia Journalism Review Vol. 48; no. 1; pp. 9 - 11
Main Author:	Evans, Sacha
Format:	Article
Published:	Columbia Journalism Review May/Jun2009
Subjects:	Book titles Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want to Kill Talk Radio, the Do-Nothing Congress, Companies That Help Iran & Washington Lobbyists for Foreign Governments Are Scamming Us... (Book) Internet marketing Book promotions Publishing Nonfiction reading materials
Online Access:	View this record in EBSCOhost

Description
Summary:	The article discusses the profusion of extremely long titles on nonfiction books published in the early 21st century, such as "Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want to Kill Talk Radio, the Do-Nothing Congress, Companies That Help Iran, and Washington Lobbyists for Foreign Governments Are Scamming Us... and What to Do About It" by Dick Morris. The value of such titles as marketing tools laden with keywords for internet search engine optimization is discussed.