Strategic City Branding : Insights From Asian Cities
City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appe...
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| Formato: | Libro |
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Routledge
2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=4024111&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 4024111 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Strategic City Branding : Insights From Asian Cities aug: au: Viriya Taecharungroj isbn: 9781032958989 9781032959191 9781040311578 9781040311608 imageinfo: pubinfo: dt: @attributes: year: 2025 month: 01 day: 01 dtAvail: @attributes: year: 2025 month: 03 day: 07 pub: Routledge pubContract: Taylor & Francis (Unlimited) place: Abingdon, Oxon price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 659.2930776095 item: 659 .2930776095 lc: @attributes: class: HT325 item: HT 325 artinfo: ui: 4024111 1485661132 formats: fmt: – @attributes: type: EB doid: NL$4024111$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$4024111$EPUB caption: EPUB download: Y tig: atl: Strategic City Branding : Insights From Asian Cities ptl: Strategic City Branding aug: au: Viriya Taecharungroj su: City promotion--Asia Branding (Marketing)--Asia sug: subj: BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Urban & Regional BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism City promotion--Asia Branding (Marketing)--Asia ab: City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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