Strategic City Branding : Insights From Asian Cities
City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appe...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
Routledge
2025
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |