Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...
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Routledge
2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=4112433&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 4112433 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media aug: au: Carlos Diaz Ruiz sertl: Routledge Studies in Marketing isbn: 9781032828541 9781032828558 9781003506676 9781040355121 9781040355145 imageinfo: pubinfo: dt: @attributes: year: 2025 month: 01 day: 01 dtAvail: @attributes: year: 2025 month: 05 day: 09 vid: 00050 pub: Routledge pubContract: Taylor & Francis (Unlimited) place: Abingdon, Oxon price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 303.375 item: 303 .375 lc: @attributes: class: HM1231 item: HM 1231 artinfo: ui: 4112433 1509360256 formats: fmt: – @attributes: type: EB doid: NL$4112433$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$4112433$EPUB caption: EPUB download: Y tig: atl: Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media ptl: Market-Oriented Disinformation Research aug: au: Carlos Diaz Ruiz su: Internet marketing--Corrupt practices Disinformation--Research Consumers--Research Social media--Political aspects sug: subj: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Business Ethics BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research SOCIAL SCIENCE / Media Studies Internet marketing--Corrupt practices Disinformation--Research Consumers--Research Social media--Political aspects ab: Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing.Readers will learn how the amplification of disinformation can be linked to social media's business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics.The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution (CC BY) 4.0 International license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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