Market-Oriented Disinformation Research : Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivi...

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Detalles Bibliográficos

Autor principal:	Carlos Diaz Ruiz
Formato:	Libro
Publicado:	Routledge 2025
Materias:	Internet marketing > Corrupt practices Disinformation > Research Consumers > Research Social media > Political aspects
Acceso en línea:	Ver este registro en EBSCOhost