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Focuses on the development of computer software systems to automate customer relationship management (CRM) to help marketing, sales and service teams operate more efficiently. Details of the advantages of Data Distilleries' call-center application; Rivals in the CRM software industry.

Detalles Bibliográficos
Publicado en:	Economist Vol. 358; no. 8212; pp. 61 - 63
Formato:	Artículo
Publicado:	Economist Newspaper Limited 3/10/2001
Materias:	Relationship marketing Data DISTILLERIES BV Management software Computer software industry Computer software
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Focuses on the development of computer software systems to automate customer relationship management (CRM) to help marketing, sales and service teams operate more efficiently. Details of the advantages of Data Distilleries' call-center application; Rivals in the CRM software industry.