The Different Aspects of Greenwashing
In this book, the concept of greenwashing is discussed from different perspectives. Thus, the concept will be examined within the scope of finance, marketing and management. The positive and negative consequences of greenwashing activities carried out by businesses will be analyzed with examples. In...
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| Format: | Book |
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Nova
2025
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| Online Access: | View this record in EBSCOhost |
| Summary: | In this book, the concept of greenwashing is discussed from different perspectives. Thus, the concept will be examined within the scope of finance, marketing and management. The positive and negative consequences of greenwashing activities carried out by businesses will be analyzed with examples. In addition, the issue of greenwashing will also be discussed from an ethical point of view. This book will be an important resource for postgraduate students and researchers in all disciplines, and academics. |
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