Imagen de Portada
Código QR

Independent publishers call for more chain compliance checks.

The article reports on compliance checks requested by independent British publishers in chain stores to ensure promotional books are correctly positioned and posted in every branch. Tom Chalmers, managing director of Legend Press and a panelist at the 2009 Publishing Laid Bare Conference, states the...

Descripción completa

Publicado en:Bookseller no. 5389; p. 8
Autor principal: Neilan, Catherine
Formato: Artículo
Publicado: Bookseller Media Ltd 7/3/2009
Materias:
Chain stores
Publishing
Bookstores
Sales promotion
Chalmers, Tom
Meade, Chris
United Kingdom
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article reports on compliance checks requested by independent British publishers in chain stores to ensure promotional books are correctly positioned and posted in every branch. Tom Chalmers, managing director of Legend Press and a panelist at the 2009 Publishing Laid Bare Conference, states the benefits of book chains from checks. Meanwhile, Chris Meade, director of the Institute for the Future of the Book (if:book), has urged publishers to make an online retail service.