Independent publishers call for more chain compliance checks.

The article reports on compliance checks requested by independent British publishers in chain stores to ensure promotional books are correctly positioned and posted in every branch. Tom Chalmers, managing director of Legend Press and a panelist at the 2009 Publishing Laid Bare Conference, states the...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5389; p. 8
Autor principal: Neilan, Catherine
Formato: Artículo
Publicado: Bookseller Media Ltd 7/3/2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Chain stores
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        Sales promotion
        Chalmers, Tom
        Meade, Chris
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          Chain stores
          Publishing
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          Chalmers, Tom
          Meade, Chris
      ab: The article reports on compliance checks requested by independent British publishers in chain stores to ensure promotional books are correctly positioned and posted in every branch. Tom Chalmers, managing director of Legend Press and a panelist at the 2009 Publishing Laid Bare Conference, states the benefits of book chains from checks. Meanwhile, Chris Meade, director of the Institute for the Future of the Book (if:book), has urged publishers to make an online retail service.
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