Scaring the Already Scared: Some Problems With HIV/AIDS Fear Appeals in Namibia.

Fear appeals are often used in public health campaigns in Africa to prevent further spread of HIV/AIDS. Based on the extended parallel processing model framework (K. Witte, 1991), this research assessed the impact of such messages in a high-fear situation. A 2 (high threat, low threat) × 2 (high eff...

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Publicado en:	Journal of Communication Vol. 59; no. 2; pp. 317 - 345
Autores principales:	Muthusamy, Nithya, Levine, Timothy R., Weber, Rene
Formato:	Artículo
Publicado:	Oxford University Press / USA Jun2009
Materias:	Psychological tests Appeal to fear (Logical fallacy) HIV infections AIDS in mass media Influence Prevention Namibia Africa
Acceso en línea:	Ver este registro en EBSCOhost