Scaring the Already Scared: Some Problems With HIV/AIDS Fear Appeals in Namibia.
Fear appeals are often used in public health campaigns in Africa to prevent further spread of HIV/AIDS. Based on the extended parallel processing model framework (K. Witte, 1991), this research assessed the impact of such messages in a high-fear situation. A 2 (high threat, low threat) × 2 (high eff...
| Publicado en: | Journal of Communication Vol. 59; no. 2; pp. 317 - 345 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Oxford University Press / USA
Jun2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=43304349&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 43304349 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219916 JCO jtl: Journal of Communication issn: 00219916 maglogo: N pubinfo: dt: Jun2009 vid: 59 iid: 2 pid: 622 pub: Oxford University Press / USA artinfo: ui: 43304349 10.1111/j.1460-2466.2009.01418.x ppf: 317 ppct: 28 formats: tig: atl: Scaring the Already Scared: Some Problems With HIV/AIDS Fear Appeals in Namibia. aug: au: Muthusamy, Nithya Levine, Timothy R. Weber, Rene affil: Department of Communication, Michigan State University, East Lansing, MI 48824 Department of Communication, University of California—Santa Barbara, Santa Barbara, CA 93106 su: Psychological tests Appeal to fear (Logical fallacy) HIV infections AIDS in mass media Influence Prevention Namibia Africa sug: subj: Namibia Africa Psychological tests Appeal to fear (Logical fallacy) HIV infections AIDS in mass media Influence Prevention ab: Fear appeals are often used in public health campaigns in Africa to prevent further spread of HIV/AIDS. Based on the extended parallel processing model framework (K. Witte, 1991), this research assessed the impact of such messages in a high-fear situation. A 2 (high threat, low threat) × 2 (high efficacy, no efficacy) experiment with a no-message offset control and efficacy-only conditions tested several predictions. Participants demonstrated high preexisting fear about HIV/AIDS. As a likely consequence, statistical equivalence tests indicated that messages' threat levels had little impact on perceptions of fear or on outcome measures such as attitudes, intentions, or behaviors. It is concluded that the use of fear appeals to persuade audience with high levels of preexisting fear is ill-advised and ineffective. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
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