Take a deep breath….

The article suggests ways on how authors and publishers should react to good and bad reviews made online in order to make the most out of social networking through the web. It describes several categories under which responses should be made including endorsing a good review, entering into a profess...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5400; p. 26
Autores principales: Appleby, Simon, Riley, Mathew F.
Formato: Artículo
Publicado: Bookseller Media Ltd 9/18/2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The article suggests ways on how authors and publishers should react to good and bad reviews made online in order to make the most out of social networking through the web. It describes several categories under which responses should be made including endorsing a good review, entering into a professional discussion with fans and critics without taking criticisms personally and taking active steps to protect against infringement of copyright laws.