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Take a deep breath….

The article suggests ways on how authors and publishers should react to good and bad reviews made online in order to make the most out of social networking through the web. It describes several categories under which responses should be made including endorsing a good review, entering into a profess...

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Published in:Bookseller no. 5400; p. 26
Main Authors: Appleby, Simon, Riley, Mathew F.
Format: Article
Published: Bookseller Media Ltd 9/18/2009
Subjects:
Books > Reviews
Online social networks
Authors
Publishing
Copyright infringement
Copyright
Online Access:View this record in EBSCOhost
Summary:The article suggests ways on how authors and publishers should react to good and bad reviews made online in order to make the most out of social networking through the web. It describes several categories under which responses should be made including endorsing a good review, entering into a professional discussion with fans and critics without taking criticisms personally and taking active steps to protect against infringement of copyright laws.