Channelling content to consumers.
The article reports that publishers are improving their supply chain to adapt to the changes in the market with regard to maximization of their revenue. Publishers are advised to adapt the changes to the supply chain which include new book retailers, such as the Internet and supermarkets, and the ri...
| Publicado en: | Bookseller pp. 14 - 16 |
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| Formato: | Artículo |
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Bookseller Media Ltd
Oct2009 Supply Chain Supplement
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports that publishers are improving their supply chain to adapt to the changes in the market with regard to maximization of their revenue. Publishers are advised to adapt the changes to the supply chain which include new book retailers, such as the Internet and supermarkets, and the rise of print on demand. Tips that can be used by publishers include auditing list, researching customers and getting advice from the Book Industry Communication (BIC). |
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