Channelling content to consumers.
The article reports that publishers are improving their supply chain to adapt to the changes in the market with regard to maximization of their revenue. Publishers are advised to adapt the changes to the supply chain which include new book retailers, such as the Internet and supermarkets, and the ri...
| Publicado en: | Bookseller pp. 14 - 16 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
Oct2009 Supply Chain Supplement
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=44798533&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 44798533 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: Oct2009 Supply Chain Supplement pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 44798533 ppf: 14 ppct: 2 formats: fmt: @attributes: type: T tig: atl: Channelling content to consumers. aug: au: Holman, Tom su: Supply chain management Revenue Publishing Bookstores Customer relationship management Book industry sug: subj: Supply chain management Revenue Publishing Bookstores Customer relationship management Book industry ab: The article reports that publishers are improving their supply chain to adapt to the changes in the market with regard to maximization of their revenue. Publishers are advised to adapt the changes to the supply chain which include new book retailers, such as the Internet and supermarkets, and the rise of print on demand. Tips that can be used by publishers include auditing list, researching customers and getting advice from the Book Industry Communication (BIC). pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
|---|