If Your Pearls of Wisdom Fall in a Forest...
The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content...
| Publicado en: | Communications of the ACM Vol. 52; no. 11; pp. 146 - 150 |
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| Formato: | Artículo |
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Association for Computing Machinery
Nov2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=45021173&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 45021173 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00010782 ACM jtl: Communications of the ACM issn: 00010782 maglogo: N pubinfo: dt: Nov2009 vid: 52 iid: 11 pid: 68 pub: Association for Computing Machinery artinfo: ui: 45021173 10.1145/1592761.1592795 ppf: 146 ppct: 4 formats: tig: atl: If Your Pearls of Wisdom Fall in a Forest... aug: au: WESTFALL, RALPH affil: Professor, Computer Information Systems Department, California State Polytechnic University, Pomona, CA. su: Search engine optimization Textbook publishing HTML (Document markup language) Web development Internet marketing Websites sug: subj: Search engine optimization Textbook publishing HTML (Document markup language) Web development Internet marketing Websites ab: The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content of links. He suggests page developers make HTML code easier to understand and provide a description of page contents and keyword list in meta tags. The description text may display next to the link in search listings. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
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