If Your Pearls of Wisdom Fall in a Forest...
The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content...
| Publicado en: | Communications of the ACM Vol. 52; no. 11; pp. 146 - 150 |
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| Formato: | Artículo |
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Association for Computing Machinery
Nov2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content of links. He suggests page developers make HTML code easier to understand and provide a description of page contents and keyword list in meta tags. The description text may display next to the link in search listings. |
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