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If Your Pearls of Wisdom Fall in a Forest...

The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content...

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Published in:Communications of the ACM Vol. 52; no. 11; pp. 146 - 150
Main Author: WESTFALL, RALPH
Format: Article
Published: Association for Computing Machinery Nov2009
Subjects:
Search engine optimization
Textbook publishing
HTML (Document markup language)
Web development
Internet marketing
Websites
Online Access:View this record in EBSCOhost
Summary:The article focuses on search engine optimization using the metaphor of publishing and specifically textbook publishing. He discusses the importance of communicating the essence of a title, summarizing in detail, the use of keywords in headings, keyword density and clear communication of the content of links. He suggests page developers make HTML code easier to understand and provide a description of page contents and keyword list in meta tags. The description text may display next to the link in search listings.