Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure.

Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowled...

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Detalles Bibliográficos
Publicado en:Journal of Mass Media Ethics Vol. 24; no. 4; pp. 220 - 238
Autores principales: Nelson, MichelleR., Wood, MichelleL. M., Paek, Hye-Jin
Formato: Artículo
Publicado: Taylor & Francis Ltd Oct-Dec2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure.
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          Nelson, MichelleR.
          Wood, MichelleL. M.
          Paek, Hye-Jin
        affil:
          Department of Advertising, University of Illinois at Urbana-Champaign
          School of Journalism & Mass Communication, University of Minnesota
          Department of Advertising, Public Relations, & Retailing, Michigan State University
      su:
        Television broadcasting of news
        Persuasion (Psychology)
        Disclosure
        Television viewers
        Belief & doubt
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        subj:
          Television broadcasting of news
          Persuasion (Psychology)
          Disclosure
          Television viewers
          Belief & doubt
      ab: Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclosure of VNR material. We suggest that increased knowledge about VNRs without source disclosure measures might harm messages that are not employing the tactic (“false positives”) and lead to a general distrust of all media.
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    language: English
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