Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure.

Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowled...

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Bibliographic Details

Published in:	Journal of Mass Media Ethics Vol. 24; no. 4; pp. 220 - 238
Main Authors:	Nelson, MichelleR., Wood, MichelleL. M., Paek, Hye-Jin
Format:	Article
Published:	Taylor & Francis Ltd Oct-Dec2009
Subjects:	Television broadcasting of news Persuasion (Psychology) Disclosure Television viewers Belief & doubt
Online Access:	View this record in EBSCOhost