When Words Collide Online: How Writing Style and Video Intensity Affect Cognitive Processing of Online News.

This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inver...

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Detalles Bibliográficos
Publicado en:Journal of Broadcasting & Electronic Media Vol. 53; no. 4; pp. 532 - 547
Autores principales: Wise, Kevin, Bolls, Paul, Myers, Justin, Sternadori, Miglena
Formato: Artículo
Publicado: Broadcast Education Association Oct2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Wise, Kevin
          Bolls, Paul
          Myers, Justin
          Sternadori, Miglena
        affil:
          Missouri School of Journalism
          University of Missouri, School of Journalism
          University of South Dakota
      su:
        Online journalism
        Journalism writing
        Journalistic editing
        Cognition research
        Streaming video & television
        Videos
        Mass media audiences
        Mass media research
        Psychology
      sug:
        subj:
          Online journalism
          Journalism writing
          Journalistic editing
          Cognition research
          Streaming video & television
          Videos
          Mass media audiences
          Mass media research
          Psychology
      ab: This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in “getting there” versus “being there” during exposure to online news.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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