ADVERTISING AND THE AGGREGATE DEMAND FOR CIGARETTES.

Comments on the study by McGuinness and Cowling which assessed the impact of advertising on the demand for cigarettes in Great Britain. Methodological criticisms on the McGuinness-Cowling approach; Mathematical and conceptual errors in the study's treatment of long-term elasticities; Correction on...

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Detalles Bibliográficos
Publicado en:	European Economic Review Vol. 14; no. 1; pp. 117 - 126
Autor principal:	Johnston, Jack
Formato:	Artículo
Publicado:	Elsevier B.V. Jul80
Materias:	Cigarette advertising Elasticity (Economics) Marketing of cigarettes Economic demand United Kingdom
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Comments on the study by McGuinness and Cowling which assessed the impact of advertising on the demand for cigarettes in Great Britain. Methodological criticisms on the McGuinness-Cowling approach; Mathematical and conceptual errors in the study's treatment of long-term elasticities; Correction on the long-run elasticity estimates reported by the McGuiness-Cowling.