Who's on the Internet and why.

The writer discusses the results of a recently published market-oriented survey of demographic groups that use the Internet, The State of the Net: The New Frontier, by Peter Clemente. U.S. consumers have adopted the Internet more quickly than any previous communications technology, says Clemente....

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Publicado en:Futurist Vol. 32; no. 6; pp. 11 - 13
Autor principal: Johnson, Dan
Formato: Artículo
Publicado: World Future Society August/September 1998
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Internet & society
        Internet marketing
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          Internet & society
          Internet marketing
      ab: The writer discusses the results of a recently published market-oriented survey of demographic groups that use the Internet, The State of the Net: The New Frontier, by Peter Clemente. U.S. consumers have adopted the Internet more quickly than any previous communications technology, says Clemente. Online research and e-mail have become essential tools for students, businesspeople, and millions of home users. In addition, the existence of affluent, technically proficient baby boomers who are used to buying on credit might mean that Internet commerce has a bright future.
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