The functional integration of sole-male images into magazine advertisements.

This study is a content analysis of the functions of sole males appearing in advertisements obtained from Business Week,Esquire,GQ,Playboy,Rolling Stone,0 and Sports Illustrated for the year 1993. The specific objective of the study was to ascertain how men appearing by themselves are incorporated...

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Bibliographic Details

Published in:	Sex Roles Vol. 36; pp. 813 - 837
Main Authors:	Kolbe, Richard H., Albanese, Paul J.
Format:	Article
Published:	Springer Science & Business Media B.V. June 1997
Subjects:	Gender role in advertising Magazine advertising Men's magazines Advertising & psychology Men in advertising
Online Access:	View this record in EBSCOhost