The functional integration of sole-male images into magazine advertisements.

This study is a content analysis of the functions of sole males appearing in advertisements obtained from Business Week,Esquire,GQ,Playboy,Rolling Stone,0 and Sports Illustrated for the year 1993. The specific objective of the study was to ascertain how men appearing by themselves are incorporated...

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Detalles Bibliográficos

Publicado en:	Sex Roles Vol. 36; pp. 813 - 837
Autores principales:	Kolbe, Richard H., Albanese, Paul J.
Formato:	Artículo
Publicado:	Springer Science & Business Media B.V. June 1997
Materias:	Gender role in advertising Magazine advertising Men's magazines Advertising & psychology Men in advertising
Acceso en línea:	Ver este registro en EBSCOhost