Why Netscape isn't dead.
Despite Microsoft's declaration that it would do whatever it took to capture the Web-browser market dominated by Netscape, Netscape has held off its rival more effectively than the company itself had anticipated. One reason is that Microsoft's biggest market successes were with consumer Internet pr...
| Publicado en: | Economist Vol. 344; pp. 62 - 63 |
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| Formato: | Artículo |
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Economist Newspaper Limited
July 5 1997
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=507589547&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 507589547 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: July 5 1997 vid: 344 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 507589547 ppf: 62 ppct: 1 formats: tig: atl: Why Netscape isn't dead. aug: su: Netscape Communications Corp. Microsoft Corp. Web browsers Marketing sug: subj: Netscape Communications Corp. Microsoft Corp. Web browsers Marketing keyword: Microsoft Corporation -- Market share Netscape Communications Corporation -- Market share ab: Despite Microsoft's declaration that it would do whatever it took to capture the Web-browser market dominated by Netscape, Netscape has held off its rival more effectively than the company itself had anticipated. One reason is that Microsoft's biggest market successes were with consumer Internet providers, including America Online, CompuServe, and AT&T's consumer service, but these consumers constitute only one-third of Internet users. In addition, Microsoft's need to defend its core software market was damaging. Furthermore, because Microsoft linked its browser closely with its operating systems, it has fallen behind in the race to create new features: It will not release its fourth-generation browser until later in 1997, six months after Netscape. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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