Why Netscape isn't dead.

Despite Microsoft's declaration that it would do whatever it took to capture the Web-browser market dominated by Netscape, Netscape has held off its rival more effectively than the company itself had anticipated. One reason is that Microsoft's biggest market successes were with consumer Internet pr...

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Detalles Bibliográficos
Publicado en:Economist Vol. 344; pp. 62 - 63
Formato: Artículo
Publicado: Economist Newspaper Limited July 5 1997
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Despite Microsoft's declaration that it would do whatever it took to capture the Web-browser market dominated by Netscape, Netscape has held off its rival more effectively than the company itself had anticipated. One reason is that Microsoft's biggest market successes were with consumer Internet providers, including America Online, CompuServe, and AT&T's consumer service, but these consumers constitute only one-third of Internet users. In addition, Microsoft's need to defend its core software market was damaging. Furthermore, because Microsoft linked its browser closely with its operating systems, it has fallen behind in the race to create new features: It will not release its fourth-generation browser until later in 1997, six months after Netscape.