Comparison of forced-choice and subjective probability scales measuring behavioral intentions.

Three surveys compared the accuracy of predictions based on forced-choice and subjective probability scales. The latter produced significantly more accurate election predictions and significantly reduced the percentage of undecided, or “Don't Know” responses, compared to forced-choice scales in all...

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Bibliographic Details

Published in:	Psychological Reports Vol. 86; no. 1; pp. 321 - 333
Main Authors:	Flannelly, Laura T., Flannelly, Kevin J., McLeod, Malcolm S.
Format:	Article
Published:	Ammons Scientific, Ltd. February 2000
Subjects:	Election forecasting Voting Social surveys Act psychology
Online Access:	View this record in EBSCOhost