An upstart makes money on high culture.
The success of classical music recording company Naxos demonstrates that it is still possible to produce superb classical records and make money. Classical musical lovers are abandoning the $20 recordings from major record labels for Naxos's $6 albums, knowing that the company's discs are every bit...
| Publicado en: | American Enterprise Vol. 13; no. 1; pp. 51 - 53 |
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| Formato: | Artículo |
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American Enterprise Institute for Public Policy Research
January/February 2002
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The success of classical music recording company Naxos demonstrates that it is still possible to produce superb classical records and make money. Classical musical lovers are abandoning the $20 recordings from major record labels for Naxos's $6 albums, knowing that the company's discs are every bit as professional as their higher-priced competitors. Some of Naxos's rivals have attempted to compete with its formula, but these companies are burdened with overhead and expensive royalty agreements, and they can only offer comparably-priced records from limited backlists. Some of Naxos's plans for future projects are outlined. |
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