| Sumario: | In a letter to the editor, the writer comments on an article by Jack Rosenberry that appeared in Journalism & Mass Communication, summer 2005. In his article, Rosenberry discussed the effect of content mix on circulation penetration in the U.S., concluding that content did not have a significant effect on circulation variance after controlling for the influence of market characteristics. The writer offers an alternative interpretation of Rosenberry's findings based on an examination of the article's framework, measurement, and method. The writer suggests that this alternative interpretation may help explain why Rosenberry's findings are inconsistent with previous research.
|
|---|