Circulation Increases Follow Investments in Newsrooms.

A study was conducted to examine whether newsroom investment was associated with circulation change five and ten years after the initial measurement of investment. Data were obtained from the equivalent of a newsroom investment index derived from 1984 content to test its association with circulatio...

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Publicado en:Newspaper Research Journal Vol. 26; no. 4; pp. 50 - 61
Autores principales: St. Cyr, Charles, Lacy, Stephen, Guzman-Ortega, Susana
Formato: Artículo
Publicado: Newspaper Research Journal Fall2005
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Circulation Increases Follow Investments in Newsrooms.
      aug:
        au:
          St. Cyr, Charles
          Lacy, Stephen
          Guzman-Ortega, Susana
      su:
        Newspaper circulation
        Newspaper publishing
        Finance
        Newspapers
      sug:
        subj:
          Newspaper circulation
          Newspaper publishing
          Finance
          Newspapers
      ab: A study was conducted to examine whether newsroom investment was associated with circulation change five and ten years after the initial measurement of investment. Data were obtained from the equivalent of a newsroom investment index derived from 1984 content to test its association with circulation changes in 41 daily newspapers with circulation of over 25,000. Findings revealed a positive relationship between newsroom investment in 1984 and the percentage change in circulation five years later. However, findings did not support the hypothesis that newsroom investment in 1984 would be positively correlated with percentage change in circulation between 1985 and 1995. Findings are discussed in detail.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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