What If a Web Site Can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents.

Bibliographic Details
Published in:	Journalism & Mass Communication Quarterly Vol. 83; no. 3; pp. 615 - 632
Main Authors:	Nan, Xiaoli, Anghelcev, George, Myers, Jun Rong
Format:	Article
Published:	Association for Education in Journalism & Mass Communication Autumn2006
Subjects:	Internet advertising Web design Internet users Attitude (Psychology)
Online Access:	View this record in EBSCOhost