Microsoft: You've heard this song before.

On November 14, 2006, software giant Microsoft will launch Zune, a music player that looks and works very much like the iPod, Apple Computer's industry-dominating music-player. Zune is tightly coupled to music-library software that runs on a computer and to online music store Zune Marketplace. Ess...

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Publicado en:Economist Vol. 381; pp. 75 - 76
Formato: Artículo
Publicado: Economist Newspaper Limited November 11 2006
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      ab: On November 14, 2006, software giant Microsoft will launch Zune, a music player that looks and works very much like the iPod, Apple Computer's industry-dominating music-player. Zune is tightly coupled to music-library software that runs on a computer and to online music store Zune Marketplace. Essentially, it is a proprietary bundle of hardware, software, and service that is exactly like Apple's iPod-iTunes combination. The initiative marks a strategic shift for Microsoft, which has abandoned the idea of providing enabling software to other firms in favor of Apple's approach of doing everything itself.
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