Construed External Image and Organizational Identification: A Test of the Moderating Influence of Need for Self-Esteem.

According to Social Identity Theory (cf., J. G. March & H. A. Simon, 1958), individuals tend to identify with prestigious or high-status groups. Researchers (J. E. Button, J. M. Dukerich, & C. V. Harquail, 1994) have revealed that organizational members also identify with organizations that have att...

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Published in:Journal of Social Psychology Vol. 146; no. 6; pp. 701 - 717
Main Authors: Fuller, J. Bryan, Marler, Laura, Hester, Kim
Format: Article
Published: Taylor & Francis Ltd December 2006
Subjects:
Online Access:View this record in EBSCOhost
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        10.3200/SOCP.146.6.701-716
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        atl: Construed External Image and Organizational Identification: A Test of the Moderating Influence of Need for Self-Esteem.
      aug:
        au:
          Fuller, J. Bryan
          Marler, Laura
          Hester, Kim
      su:
        Corporate image
        Group identity
        Self-esteem
        Organizational commitment
      sug:
        subj:
          Corporate image
          Group identity
          Self-esteem
          Organizational commitment
      ab: According to Social Identity Theory (cf., J. G. March & H. A. Simon, 1958), individuals tend to identify with prestigious or high-status groups. Researchers (J. E. Button, J. M. Dukerich, & C. V. Harquail, 1994) have revealed that organizational members also identify with organizations that have attractive public images. To gain a better understanding of the theoretical reasons underlying the relationship between image and identification in organizations, the authors examined this relationship in a healthcare setting. In addition, they investigated need for esteem as a moderator of the relationship between construed external image and organizational identification. Consistent with previous findings, the present results indicated that construed external image is positively related to organizational identification. Perhaps it is more important that the present findings also supported need for esteem as a moderator of the relationship between construed external image and organizational identification. Reprinted by permission of the publisher.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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