Exploring the Effects of Online Advertising on Readers' Perceptions of Online News.
This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light Internet...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 81; no. 4; pp. 733 - 750 |
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| Autores principales: | , |
| Formato: | Artículo |
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Association for Education in Journalism & Mass Communication
Winter2004
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light Internet users, the inclusion of advertisements resulted in significantly lower perceived news value of hard news stories. Reprinted by permission of the publisher. |
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