Exploring the Effects of Online Advertising on Readers' Perceptions of Online News.
This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light Internet...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 81; no. 4; pp. 733 - 750 |
|---|---|
| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Association for Education in Journalism & Mass Communication
Winter2004
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |