Applicability of the Informational Utility Model for Radio News.
The informational utility model states that (a) message utility increases as the intensity of the magnitude, likelihood, and immediacy of outcomes conveyed in the message increases, and that (b) increased utility leads to increased selection of the message. This study tests the model with radio news...
| Published in: | Journalism & Mass Communication Quarterly Vol. 85; no. 3; pp. 577 - 591 |
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| Format: | Article |
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Association for Education in Journalism & Mass Communication
Autumn2008
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| Online Access: | View this record in EBSCOhost |