Mapping the Size and Scope of a Nonprofit Media Sector: The Case of Magazine Publishing.
The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 85; no. 3; pp. 647 - 661 |
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| Formato: | Artículo |
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Association for Education in Journalism & Mass Communication
Autumn2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a large and stable sector of the overall magazine industry, exceeding the number of for profit publishers and accounting for more than 7% of advertising revenue. Roughly half of the advertising revenue is earned by 100 organizations. Reprinted by permission of the publisher. |
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