Mapping the Size and Scope of a Nonprofit Media Sector: The Case of Magazine Publishing.
The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 85; no. 3; pp. 647 - 661 |
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| Formato: | Artículo |
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Association for Education in Journalism & Mass Communication
Autumn2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=508008807&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 508008807 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10776990 JMY jtl: Journalism & Mass Communication Quarterly issn: 10776990 maglogo: N pubinfo: dt: Autumn2008 vid: 85 iid: 3 pid: 569 pub: Association for Education in Journalism & Mass Communication artinfo: ui: 508008807 ppf: 647 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 798KB tig: atl: Mapping the Size and Scope of a Nonprofit Media Sector: The Case of Magazine Publishing. aug: au: Maguire, Miles su: Nonprofit organizations Magazine advertising Editors Periodicals United States sug: subj: United States Nonprofit organizations Magazine advertising Editors Periodicals ab: The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a large and stable sector of the overall magazine industry, exceeding the number of for profit publishers and accounting for more than 7% of advertising revenue. Roughly half of the advertising revenue is earned by 100 organizations. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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