Exploring Gender Effects in a Mobile Advertising Context: On the Evaluation of Trust, Attitudes, and Recall.

Bibliographic Details
Published in:	Sex Roles Vol. 57; no. 11/12; pp. 897 - 909
Main Author:	Okazaki, Shintaro
Format:	Article
Published:	Springer Science & Business Media B.V. December 2007
Subjects:	Gender differences (Psychology) Advertising Japan
Online Access:	View this record in EBSCOhost