Effects of Humor on Presence and Recall of Persuasive Messages.
This investigation examined how exposure to a humorous persuasive message affects antecedents of presence (i.e., the sensation of being “in” a mediated environment) facilitating message recall. Participants in an experimental study viewed either a humorous or non-humorous version of an alcohol publi...
| Publicado en: | Communication Quarterly Vol. 57; no. 2; pp. 136 - 154 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
April/June 2009
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=508053854&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 508053854 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01463373 CQT jtl: Communication Quarterly issn: 01463373 maglogo: N pubinfo: dt: April/June 2009 vid: 57 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 508053854 10.1080/01463370902881619 ppf: 136 ppct: 18 formats: fmt: – @attributes: type: T – @attributes: type: P size: 226KB tig: atl: Effects of Humor on Presence and Recall of Persuasive Messages. aug: au: Skalski, Paul Tamborini, Ron Glazer, Ed Smith, Sandi su: Medical communication Persuasion (Psychology) Wit & humor -- Psychological aspects sug: subj: Medical communication Persuasion (Psychology) Wit & humor -- Psychological aspects ab: This investigation examined how exposure to a humorous persuasive message affects antecedents of presence (i.e., the sensation of being “in” a mediated environment) facilitating message recall. Participants in an experimental study viewed either a humorous or non-humorous version of an alcohol public service announcement and then completed measures of positive emotion, perceived credibility, psychological reactance, presence, and message recall. As predicted, positive emotion was related to an increase in perceived credibility and a decrease in reactance. Increased perceived credibility was associated with greater feelings of presence, negatively affecting recognition memory. These findings suggest that presence may sometimes impede persuasive message recall, although not necessarily to the detriment of attitude change. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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