Effects of Humor on Presence and Recall of Persuasive Messages.
This investigation examined how exposure to a humorous persuasive message affects antecedents of presence (i.e., the sensation of being “in” a mediated environment) facilitating message recall. Participants in an experimental study viewed either a humorous or non-humorous version of an alcohol publi...
| Publicado en: | Communication Quarterly Vol. 57; no. 2; pp. 136 - 154 |
|---|---|
| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
April/June 2009
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |