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How Consumers Respond to the Behavior of Missing a Free Gift Promotion: Inaction Inertia Effect on Products Offered as Free Gifts.

Published in:Journal of Social Psychology Vol. 151; no. 3; pp. 361 - 382
Main Authors: Liu, Tsung-Chi, Cheng, Ti, Ni, Feng-Yu
Format: Article
Published: Taylor & Francis Ltd 2011
Online Access:View this record in EBSCOhost
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          Liu, Tsung-Chi
          Cheng, Ti
          Ni, Feng-Yu
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      doctype: Article
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