How Consumers Respond to the Behavior of Missing a Free Gift Promotion: Inaction Inertia Effect on Products Offered as Free Gifts.
| Published in: | Journal of Social Psychology Vol. 151; no. 3; pp. 361 - 382 |
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| Main Authors: | , , |
| Format: | Article |
| Published: |
Taylor & Francis Ltd
2011
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| Online Access: | View this record in EBSCOhost |
| Description not available. |